Can the Pacific 10 survive in the new era?

How will the Pac-12 replace the Los Angeles market? Maybe it shouldn't

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Wow college sports is changing fast. As in daily.

Ever since USC and UCLA entered into the transfer portal and found new homes with the Big 16 (or whatever it's going to be called in the near future as it adds schools and media markets), the Pac-12 has been scrambling to figure out how to move forward with media contracts without the Los Angeles market.

What a bunch of jerks USC and UCLA showed themselves to be in doing that. The schools are on the West Coast, and fit perfectly into the alignment of schools geographically and within the history of the Pacific Coast Conference all the way to Pac-12. And then they bailed on their conference mates due to ... money. Good old fashioned money.

USC and UCLA showed the world college sports is all about money. Screw the student athletes, it's all about money. Of course, we pretty much already knew that, but they're the best showcases of it through the geography of their move to the Big 10 and the new rivals in Indiana, and Missouri, Michigan, Iowa and Rutgers, which is in New Jersey.

FOLLOW ALONG THROUGH OSPN

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Cliff Pfenning

Cliff is a lifelong resident of Oregon and has four decades of experience as a writer, photographer, videographer, broadcaster and now producer. He's a grad of Benson High and the University of Oregon.

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