Sports media headed in a new direction

Online coverage is next phase, and readily available
By Cliff Pfenning, Publisher

Greetings fellow Oregonians and sports fans far and wide, and viewers interested in the future of sports media coverage.

These are challenging times for everyone, individuals, families, communities, businesses both small and large. It’s been especially harsh on the sports media world, as without events to cover, and with advertising revenue basically coming to a halt, a significant portion of writers and editors have been laid off, leaving some big questions about what might be coming in the future when the world gets back to some kind of normalcy. The stories that have been told through sports coverage generation after generation, are simply not going to be produced like they have been for the athletes and fans involved with those stories. That doesn’t mean there’s not going to be any coverage, it’s just going to less and for some time because that’s how capitalism works.

But, that’s the traditional business model based on newspapers, and I’m here to promote the shift in sports media that’s ready to happen. And, it’s going to be through the website oregonsports.com. We have a number of significant advantages over traditional media starting with the very key one - low overhead. As revenue does improve, we’ll be able to direct that to staff, which will make the company stronger and more valuable to the Oregon sports community. And, we also don’t have key limitations of newspapers - paper and the space
available - and TV stations and the time they have available. Through the internet we have all the space in the world to cover stories, and all the time avail to showcase those stories through video. We just need the writers, photographers, editors, etc., to produce those stories. And that’s the true shift in sports media - it’s going to involve the public to a significant degree.

Our main coverage is going to be the pro teams and major college programs in the state because that’s where the most interest is. But, we’ve got the ability to cover every level, every sport, every activity to a degree that has not been available in the past, it’s just going to involve your content, mostly volunteer and primarily through blogs. And they can be very specific blogs such as 6A volleyball or 3A wrestling or 2A baseball or softball. Or badminton, or ... if you can dream it up, and provide a few paragraphs on a regular basis, we can make it happen.

And, we’re going to have a lot of fun with this, too. That’s our motto, We have fun with Oregon.

As advertising revenue returns, we’ll be able to provide more traditional coverage. In the meantime there’s several things you can do as viewers that will help this shift take place - and that’s simply viewing. Check back with us on a daily basis Monday through Friday for now, and see if there’s anything interesting.
If there is something interesting, please feel free to leave a comment. And visit our social media pages and subscribe or follow those, especially YouTube. Video is a key element to our gameplan and having subscribers will allow for generating revenue through YouTube.

Another element is local ownership, something that's been cast aside for many, many years.

So, thanks for viewing and think about how you might become involved with this because that’s the future - we just put a brand on it: oregonsports.com.


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